Introducing Birks Bee Chic For a Cause

The buzzworthy Bee Chic For a Cause bracelet features an elegant silver charm in the shape of a honeycomb. (Photo courtesy of Birks)

The buzzworthy Bee Chic For a Cause bracelet features an elegant silver charm in the shape of a honeycomb. (Photo courtesy of Birks)

Birks, Canada’s leading luxury fine jewelry brand since 1879, is introducing the buzzworthy Bee Chic For a Cause bracelet. Forever inspired by the beauty of Canadian nature, the Bee Chic For a Cause bracelet is Birks’ newest initiative to conserve habitat that Canada’s wild bees rely on.

Starting Earth Day, April 22, you can take advantage of this exceptional opportunity to help support Canada’s wild bee populations and other pollinators. Wild bees play a critical role in the pollination of trees, flowers and crops, but many of Canada’s wild bees are at risk.

One-hundred per cent of the profits from the sale of the Bee Chic For a Cause bracelet will be donated to the Nature Conservancy of Canada (NCC).* With an elegant silver charm in the shape of a honeycomb, this bracelet brings support to Canada’s at-risk wild bees, and aims to raise awareness of the role they play in sustaining Canada’s world-renowned landscapes.
Purchase your Bee Chic For a Cause bracelet to show your support in style, and help protect Canada’s natural heritage.

* 100% of the net proceeds will be donated to the Nature Conservancy of Canada to a maximum of $25,000.

Supporter Spotlight

http://www.natureconservancy.ca/en/what-you-can-do/donate/Monthly_gift.html