Some NCC featured species in TELUS Shop Wildly campaign

Some NCC featured species in TELUS Shop Wildly campaign

Shop Wildly Results

TELUS' Shop Wildly campaign ran throughout December 2014.

TELUS' Shop Wildly campaign ran throughout December 2014.

Good Deeds for Wild Things

In 2014, TELUS pledged $5 million over five years to help protect Canadian wildlife. In the recent holiday campaign, TELUS asked Canadians to do a good deed for a wild thing and help them decide how to spend a portion of the five-year commitment. Through a free online shopping spree, nature enthusiasts across the country spent virtual TELUS dollars on the wildlife conservation project(s) of their choice.

Eight NCC projects were included in this campaign. Learn about each of them, below.

Thanks to TELUS' Shop Wildly program and enthusiastic supporters like you, over $215,000 will be allocated to these eight projects across the country. Click on the infographic below to see which species brought in the most votes! 

TELUS Shop Wildly results



Moose-Cookville-NB-Mike Dembeck-thumb

The mighty moose of Nova Scotia is a beautiful and majestic creature. But with only about 1,000 left in its mainland population, the species faces grave danger. You can ensure their survival by helping the moose cross the Chignecto Isthmus, letting them move in and out of Nova Scotia to find safety throughout the area.

Project: Chignecto Isthmus

  • A critical passageway for wildlife. Truly one of a kind!
  • The only route for terrestrial wildlife to move in and out of Nova Scotia
  • Includes a diverse landscape, full of swamps, lakes and bogs
Contribute to projects like the Chignecto Isthmus, today!

 Grizzly bear


 Grizzly bear (Photo by Caroline Henri)

The grizzly bear is an umbrella species – when we protect it, we also protect many other types of wildlife. In need of special protection are the grizzlies found in the South Selkirk mountains who often travel through treacherous terrain to reconnect with larger bear populations in the East. These grizzlies need safe passageways to travel through the dangerous mountaintops. 

Project: Frog Bear Conservation Corridor

  • Includes 275 hectares of safe passageways through the Creston Valley
  • Perfect for both aquatic and terrestrial animals to roam through
  • Provides safe passageways for the northern leopard frog too
Contribute to projects like the Frog Bear Corridor, today!

 Canada lynx


Canada lynx (Photo courtesy of USFWS)

Smaller than a cougar, the elusive Canada lynx is rapidly declining across the country. This wide-ranging mammal requires large expanses of land in order to survive, but unfortunately, habitat loss and fragmentation constantly threaten this proud species. You can help give the Canada lynx more room to roam so the species can continue to flourish.

Project: Green Mountains Nature Reserve

  • Provides 7,000 square kilometres of land
  • Contains a critical passageway for all types of wildlife
  • Provides an excellent summer, fall, winter and spring home for a variety of species
  • Nature reserve is rugged yet comfortable
Contribute to projects like the Green Mountains, today!

 Short-eared owl


Short-eared owl (Photo by Gregory Johnston)

The short-eared owl gets its name from distinct tufts of feathers that resemble ears. But this species may just fly out of existence, as it faces grave danger from the loss of fallow fields, hay fields, grasslands and meadows. Let’s give this feathery friend a large tract of native prairie or a high-density pothole wetland to thrive in.

Project: Missouri Coteau

  • Includes 17 million acres of prime North American glacial moraine
  • Supports a variety of owls, as well as piping plovers, ferruginous hawks and Sprague’s pipit
  • Provides large tracts of native land in good to great condition
  • Contains a range of fields from hay to grass
Contribute to projects like the Missouri Coteau, today!

 Burrowing owl

 Burrowing owls (Photo by Don Dabbs) Living up to its name, the burrowing owl lives in the burrows of prairie dogs and badgers. But with fewer than 1,000 breeding pairs remaining in Canada, this furry friend is quickly moving from being listed as endangered to extinct. You can help this majestic creature by protecting the pasturelands and short vegetation where its species thrives.

Project: Missouri Coteau

  • Contains an excellent source of abandoned nests for burrowing
  • Provides annual supply of mice, grasshoppers and other insects
  • Customers who helped the burrowing owl also helped the short-eared owl
Contribute to projects like the Missouri Coteau, today!

 Monarch butterfly


Monarch butterfly (Photo by NCC)

One of the largest Canadian butterflies, the monarch is easily recognized by its striking black and orange wings. As adults, these migratory insects feed on the nectar of prairie flowers, but as young caterpillars they rely exclusively on the leaves of the milkweed plant – a fast-dwindling resource. Together, we can provide this species with a monarch-friendly habitat, rich in milkweed.

Project: Manitoba Tall Grass Prairie Preserve

  • Contains a large quantity of milkweed plants
  • Prairie Preserve provides vast open plains
  • Includes wildflowers, goldenrod and other monarch-friendly vegetation
Contribute to projects like the Tall Grass Prairie Preserve, today!



Bobcat (Photo by Gary Kramer, courtesy of USFWS)

Three to four times the size of a common housecat, the bobcat stalks forest edges, wooded areas and swamplands in search of prey. However, it’s these exact areas that are being threatened by human activity and urban sprawl. You can help give the sturdy bobcat more wide expanses of natural habitat to flourish in.

Project: Green Mountains Nature Reserve

  • Contains large lakes and larger mountaintops
  • Includes a myriad of ecosystems
  • Nature reserve is all-natural, and also supports the black bear
Contribute to projects like the Green Mountains, today!



Caribou, Darkwoods, British Columbia (Photo by NCC)

The caribou are exclusive to the mountain ranges of Southern British Columbia. But the decline of inland temperate rainforests has caused the numbers of the once-mighty caribou in the South Selkirk region to dwindle. You can help give this rare species a few extra acres of Darkwoods to enjoy and feel safe in.

Project: Darkwoods Conservation

  • Includes lush valleys, rugged peaks, tumbling creeks
  • Provides exclusive access to pristine water from the Alpine lakes
  • Helps the enhancement of the caribou herd
  • Perfect seasonal habitat
Contribute to projects like Darkwoods, today!

Support these projects (and more!)

From the mighty moose of Nova Scotia to the caribou found in the mountain ranges of Southern BC -- you can help protect crucial habitat for these species, and more, but making a gift to the Nature Conservany of Canada (NCC).

Other ways to give

There are many other ways to support conservation initiatives in Canada. Learn how you can contribute to conserving our country's most sensitive landscapes and the species they sustain, here.

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