Introducing the new limited-edition Roots x NCC Collection T-shirt
Designed and made in Canada, these T-shirts honour the beaver, common loon and grizzly bear with vintage artwork created by Canadian design trailblazer Heather Cooper, who originally developed these designs for Roots in the 1980s.
The Roots x NCC Collection (Photo by Heather Cooper)
From April 7 until Earth Day — April 22 — you can take advantage of this special opportunity to help protect Canada’s natural habitats and the species they sustain, including the beaver, by purchasing a unique wildlife T-shirt from the Roots x NCC Collection.
One-hundred per cent of the profits from the sale of these T-shirts will be donated to the Nature Conservancy of Canada (NCC) to help support wildlife habitat conservation.
NCC senior conservation biologist Dan Kraus says that “the beaver provides a powerful success story that conservation works, and our actions to protect wildlife today will help benefit Canada and Canadians in the future."
Purchase your limited-edition T-shirt today and help protect Canadian habitats and the wildlife they sustain.