Red Deer River Conservation Region, Alberta (Photo by Karol Dabbs)

Red Deer River Conservation Region, Alberta (Photo by Karol Dabbs)

ReScrunched: Sustainable scrunchies

ReScrunched team Parker Hicks and Maya Bezubiak (Photo by NCC)

ReScrunched team Parker Hicks and Maya Bezubiak (Photo by NCC)

The Nature Conservancy of Canada (NCC) recently received a donation from an inspiring group of young adults. A class of Grade 9 students at St. Rose Catholic Junior High School created a company called ReScrunched, as a part an entrepreneur option program called Junior Achievement. They then donated a portion of their profits to NCC in support of protecting Canada’s lands and waters.

ReScrunched — a Junior Achievement company — is an eco-friendly fashion company that wants to treat the environment kindly in the creation of its product.

Sustainability in fashion is important, and this group of students is leading by example. ReScrunched is on a mission to “provide the opportunity for anyone to stay on top of current fashion trends while contributing to a sustainable future."  

Theresa Faitakis, a member of ReScrunched, explains “As kids, we can’t do as much as our parents or big companies. We wanted to start small and hopefully make a big difference.” Through hand-making scrunchies using only recycled fabrics, ReScrunched aims to reduce waste and create a product with a low environmental impact.

As it takes 20,000 litres of water to produce just one kilogram of cotton, using recycled fabrics makes a huge difference in saving resources. Creating their unique product by hand also takes less energy than items made by machines.

ReScrunched team Sonia Mathews, Theresa Faitakis, and Maya Bezubiak (Photo by NCC)

ReScrunched team Sonia Mathews, Theresa Faitakis, and Maya Bezubiak (Photo by NCC)

Another way ReScrunched reduces their impact is by selling their product at local farmers’ markets and craft fairs. When you buy local, there’s less transportation involved in shipping a product. This in turn means less fuel, energy and packaging are used behind the scenes before you even make a purchase.

ReScrunched hopes that their dedication to sustainable fashion will inspire other entrepreneurs and shoppers to move toward supporting and creating environmentally friendly companies and products. Sustainable fashion is an important part of creating a future where consumers’ needs and the protection of nature are both met, and it’s inspiring to see a group of young people getting involved.

NCC is grateful for ReScrunched’s support. As a non-profit, NCC relies on donations to continue to steward and protect land. Ensuring that Canada’s water and lands are not only protected but also available for the next generation of Canadians is a guiding value for both NCC and ReScrunched.

Parker Hicks, a ReScrunched member, says it best. “I don’t want to see the environment trashed. It isn’t just our future; it’s our kids’ and their kids’ too.”

Supporter Spotlight

http://www.natureconservancy.ca/en/what-you-can-do/donate/Monthly_gift.html