Miscou Island, N.B., a crucial area for thousands of ducks and seabirds (Photo by Mike Dembeck)

Miscou Island, N.B., a crucial area for thousands of ducks and seabirds (Photo by Mike Dembeck)

Good News for New Brunswick Nature Lovers & Outdoor Enthusiasts

December 3, 2015
New Brunswick


Nature Conservancy of Canada named topped environmental charity in Canada by MoneySense

For the sixth consecutive year, Nature Conservancy of Canada (NCC) has been named Canada's top Environmental Charity by MoneySense Magazine.

In its annual Charity 100 rating, MoneySense Magazine has awarded NCC an overall grade of A in terms of financial accountability, transparency and effectiveness.

That's the highest grade in the environment and conservation sector.

The MoneySense rating is designed to help Canadians get a better idea for how efficiently charities use their money. Using data obtained from Canada Revenue Agency, websites and the charities themselves, MoneySense ranked the 100 largest charities in Canada according to their efficiency, fundraising efforts, reserve fund size, transparency, administration and governance.

"NCC wishes to thank its donors and supporters across the country who make our land conservation and stewardship work possible," said John Lounds, president and CEO of the Nature Conservancy of Canada. "Through prudent management, more than 80 percent of all the funds we raise are spent directly on protecting this country’s natural treasures.”

The Charity 100 article is available in the December issue of MoneySense, on newsstands now.

In New Brunswick, the Nature Conservancy of Canada is currently raising money to:

- Protect forest and Atlantic salmon habitat in the Miramichi Watershed;
- Safe guard Miscou Island’s wetlands and beaches, including endangered piping plover habitat
- Develop and share an Acadian forest management handbook;
- Build a freshwater conservation strategy for the province, and
- Study species movement across the Chignecto Isthmus wildlife corridor to steer conservation efforts.

Nature Conservancy of Canada is the nation’s leading land conservation organization, working to protect and care for our most important natural areas and the species they sustain. Since 1962 NCC and its partners have helped to protect more than 2.7 million acres (1.1 million hectares), across the country, including 16,000 acres (6,476 hectares) in New Brunswick.

Learn More
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Media Contact:

Andrew Holland
National Media Relations Director
Office: 1-877-231-4400 | Mobile: 506-260-0469

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