Beach, Escuminac, NB (Photo by NCC)

Beach, Escuminac, NB (Photo by NCC)

Share photos of New Brunswick "Places Worth Protecting" in NCC contest

October 4, 2017
Fredericton, New Brunswick


TELUS will donate to conservation for every photo entered

As summer turns to fall and the colours begin to change, the Nature Conservancy of Canada (NCC) is inviting nature lovers to enter a national online photo contest showcasing beautiful places across the country. The contest is called “Places Worth Protecting.” For every photo that Canadians share of the natural places they love, TELUS will donate five dollars to help NCC conserve land across Canada.

Photos shared on Twitter or Instagram using the hashtag #PlacesWorthProtecting will be automatically added to an interactive map on the Places Worth Protecting website – now live at

“This campaign is aimed at helping people learn more about NCC’s conservation areas while also sharing their photos of the beautiful places they cherish,” said John Lounds, Nature Conservancy of Canada president and chief executive officer. “We encourage folks to take advantage of this fantastic time of year, get out and explore the natural spaces they care about and share that inspiration with all Canadians.”

In New Brunswick, the Nature Conservancy of Canada has helped conserve many spectacular coastal habitats at Miscou Island, Tabusintac, Escuminac, Johnson’s Mills, Musquash Estuary and Grand Manan. NCC has also conserved rare types of forests on the Bartholomew and Meduxnekeag Rivers and on the Chignecto Isthmus.

“We hope New Brunswickers will enter this fun contest by taking photos of NCC’s nature reserves, or of their own favourite spots in nature,” says Paula Noel, Nature Conservancy of Canada New Brunswick program director. “We are grateful to TELUS for donating to NCC, which supports our conservation and stewardship work here in New Brunswick and across the country. Right now in New Brunswick, NCC is fundraising to conserve a rare old forest near Riverside-Albert, which would also protect the village’s water supply.”

Each photo submission will also be entered to win a prize, the Essential Phone from TELUS. The contest runs until November 30.

In addition to the contest, the Places Worth Protecting website also highlights ways Canadians can use technology to learn more about nature, such as downloadable apps that help identify species, online field journals, and live cameras that permit virtual visits to NCC conservation areas. The website also provides a closer look at how NCC uses technology to conserve land across the country. From drones to apps and communication systems, technology enables conservation.


• The winning prize is an Essential Phone from TELUS, which features a dual-camera system ideal for capturing nature.
• Places Worth Protecting is produced by NCC, in partnership with TELUS. TELUS supports many of NCC’s everyday organizational operations and technology solutions and helps staff, volunteers and visitors connect to NCC’s conservation areas.

Learn More

The Nature Conservancy of Canada is the nation's leading not-for-profit, private land conservation organization, working to protect our most important natural areas and the species they sustain. Since 1962, NCC and its partners have helped to protect 2.8 million acres (more than 1.1 million hectares), coast to coast. The Nature Conservancy of Canada has helped to conserve more than 17,000 acres (6800 hectares) of ecologically significant land in New Brunswick.

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Media Contact:

Kathryn Morse
Director of Communications - Atlantic Provinces

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