Salmonier River, Avalon Peninsula, NL (Photo by Mike Dembeck)

Salmonier River, Avalon Peninsula, NL (Photo by Mike Dembeck)

Good news for Newfoundland and Labrador Nature Enthusiasts

November 24, 2015
St. John's, NL


MoneySense Magazine gives high marks to Nature Conservancy of Canada prior to giving season; $40-k needed to finish Salmonier River

There is good news for Newfoundland and Labrador nature lovers and outdoor enthusiasts.

For the sixth consecutive year, the Nature Conservancy of Canada (NCC) has been named Canada's top Environmental Charity by MoneySense Magazine.

In its annual Charity 100 rating, MoneySense Magazine has awarded NCC an overall grade of A in terms of financial accountability, transparency and effectiveness.

That's the highest grade in the environment and conservation sector.

The MoneySense rating is designed to help Canadians get a better idea for how efficiently charities use their money. Using data obtained from Canada Revenue Agency, websites and the charities themselves, MoneySense ranked the 100 largest charities in Canada according to their efficiency, fundraising efforts, reserve fund size, transparency, administration and governance.

“The MoneySense Charity 100 gives donors confidence in our accountability.  When combined with the impact of our work -- the natural areas we conserve and care for and the species they sustain -- it is a compelling story,” said Megan Lafferty, Newfoundland and Labrador Program Director with the Nature Conservancy of Canada.  “This is timely information as the holiday season approaches and families consider the charities they will support.”

"NCC wishes to thank its donors and supporters across the country who make our land conservation and stewardship work possible," said John Lounds, president and CEO of the Nature Conservancy of Canada. "Through prudent management, more than 80 percent of all the funds we raise are spent directly on protecting this country’s natural treasures.”

The Charity 100 article is available in the December issue of MoneySense, on newsstands now.

In Newfoundland and Labrador, the Nature Conservancy of Canada is currently raising money for the following project:

  •  Phase 2 of the Salmonier River Conservation project, which includes two new properties, to protect an additional 278 acres of land along the Salmonier River located near the town of Mount Carmel-Mitchells Brook-St. Catherines, Newfoundland and Labrador. This project still needs $40,000 by December 2015 to be protected.  Important for the conservation of wild Atlantic salmon, threatened woodland caribou along with rare and globally endangered lichens.

The Nature Conservancy of Canada is the nation’s leading land conservation organization, working to protect our most important natural areas and the species they sustain. Since 1962 NCC and its partners have helped to protect more than 2.7 million acres (1.1 million hectares), across the country.  The Nature Conservancy of Canada has protected over 13,000 acres in Newfoundland and Labrador.

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