Salmonier River, Avalon Peninsula, NL (Photo by Mike Dembeck)

Salmonier River, Avalon Peninsula, NL (Photo by Mike Dembeck)

Salmonier River Project receives gift from ExxonMobil

December 4, 2015
St. John's, Newfoundland and Labrador


$40,000 remaining in Nature Conservancy of Canada campaign

The Nature Conservancy of Canada (NCC) has received a key boost from ExxonMobil to help conserve ecologically significant land on the Avalon Peninsula.

The company has donated $33,500 to the second phase of the Salmonier River Conservation Project. Consisting of two properties, it will add 278 acres (113 hectares) to the land already protected by NCC.

The money helps the Nature Conservancy of Canada get closer to its total goal of $215,000 to conserve this important landscape.

With this contribution, a total of $40,000 remains in the fundraising effort with the goal set for the end of the year.

The two properties the Nature Conservancy of Canada wishes to acquire are located near the Town of Mount Carmel-Mitchells Brook-St.Catherines, approximately 75 kilometres from the City of St. John’s.

The conservation of this land will protect not only the Salmonier River, but also freshwater wetlands and boreal forest habitat. The lands feature a diversity of lichens, including the globally rare boreal felt lichen and blue felt lichen.

The properties shelter a unique forest environment that is under-protected in Newfoundland and Labrador. A largely intact landscape, this forest consists primarily of balsam fir and yellow birch. Due to its isolated location, the properties have experienced relatively little human impact.

The Salmonier River is a provincially designated salmon river with a healthy population of Atlantic salmon. The area also neighbours the Avalon Wilderness Reserve, providing protection and resources for the nearby Avalon herd of woodland caribou, an iconic species across Canada.

Once protected, the properties will continue to be accessible to the public for non-motorized recreation including birding, hiking, and legal hunting and fishing.

People can support and learn more about the Salmonier River Conservation Project by contacting Megan Lafferty, NCC Program Director, 1-709-753-5540 or by email at


“We are thrilled about this generous donation from an internationally-recognized company like ExxonMobil. Their contribution stresses the importance of our work, both in the area and across Canada,” said Megan Lafferty, Nature Conservancy of Canada Program Director in  Newfoundland and Labrador. “I hope this will encourage other companies, organizations and individuals to support our project, because all donations help us to reach our goal.”

"Supporting the acquisition of the land near Salmonier River is consistent with our corporate environmental mandate to Protect Tomorrow. Today," said Alex Guiscardo, ExxonMobil Canada Properties President. "By protecting the forest and wetland surrounding the Salmonier River, the Nature Conservancy of Canada is preserving our natural environment. We support the efforts of the Nature Conservancy of Canada in making this significant purchase on the Avalon Peninsula."


The Nature Conservancy of Canada is the nation's leading land conservation organization, working to protect our most important natural areas and the species they sustain. Since 1962, NCC and its partners have helped to protect more than 2.7 million acres (1.1 million hectares), coast to coast. In Newfoundland and Labrador, NCC has protected 13,023 acres (5,270 hectares) of ecologically significant forests, wetlands and coastal areas for permanent conservation.

The Nature Conservancy of Canada was recently named Canada’s top environmental charity for the 6th year in a row by MoneySense Magazine. In its December issue, on newsstands now, MoneySense, ranks 100 of the country’s top charities for their financial accountability, transparency and effectiveness.  The Nature Conservancy of Canada received an overall grade of A.  More than 80 percent of all funds raised are spent directly on our conservation program.

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