The Maddox Cove Nature Reserve (Photo by NCC)

The Maddox Cove Nature Reserve (Photo by NCC)

Section of East Coast Trail now on Google Street View

May 19, 2017
St. John's, NL


Take a virtual hike with the Nature Conservancy of Canada

Anyone around the world can now take a virtual hike along a section of the East Coast Trail, thanks to video posted online by the Nature Conservancy of Canada (NCC). Through a partnership with Google, the Nature Conservancy of Canada (NCC) has photographed and mapped more than a dozen of its most spectacular nature reserves across the country, including its property in Maddox Cove, NL, and the results were recently posted on Google Street View.
For the past two summers, Nature Conservancy of Canada staff have walked many of NCC's most popular trails with the Google Trekker, a 29-kg (50-pound) backpack-mounted 360-degree camera. The Google Trekker’s 15 cameras take images every 2.5 seconds, giving viewers a realistic look at the trail and surrounding scenery. The Google Trekker not only captures images of the trails, it connects those images to GPS locations, enabling would-be hikers to plan trips to trails once they’ve checked them out virtually.

“We are thrilled to be able to share our beautiful property in Maddox Cove with a worldwide audience,” said Megan Lafferty, one of the Nature Conservancy of Canada staff who hiked with the Google Trekker in Maddox Cove. “This has also given us the opportunity to profile the East Coast Trail, which runs through our property and was recently named one Canada’s greatest hikes by Explore magazine.”

Locations span the country, from NCC’s land along the East Coast Trail in Maddox Cove to Chase Woods in the Cowichan Valley of British Columbia. Also featured is the Green Mountains Nature Reserve in Quebec’s Eastern Townships, and the Happy Valley Forest, located a half hour from downtown Toronto.

“We hope these images will excite people in Canada and around the world to explore some of our most stunning and diverse landscapes, coast to coast,” said John Lounds, president and chief executive officer of the Nature Conservancy of Canada. “Our mandate is to conserve our precious places, connect Canadians to nature and inspire people to cherish and care for all that nature gives us. We are pleased to work with Google to bring these conservation areas to a wider audience.”

The complete list of NCC sites, including a trail in the Codroy Valley, can be viewed at


The Nature Conservancy of Canada is the nation's leading land conservation organization, working to protect our most important natural areas and the species they sustain. Since 1962, NCC and its partners have helped protect 2.8 million acres (more than 1.1 million hectares) coast to coast. The Nature Conservancy of Canada has helped conserve more than 74,000 acres (29,946 hectares) in Atlantic Canada.

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Media Contact:

Kathryn Morse
Director of Communications - Atlantic Provinces

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