Group picture of walk on Dr. Bill Freedman Nature Reserve (Photo by NCC)

Group picture of walk on Dr. Bill Freedman Nature Reserve (Photo by NCC)

Good news for Nova Scotia Nature Lovers and Conservation Supporters

December 3, 2015
Nova Scotia


MoneySense Magazine honors Nature Conservancy of Canada; group raising money for new projects in Nova Scotia

There is good news for supporters of a conservation group that is active in Nova Scotia.

For the sixth consecutive year, the Nature Conservancy of Canada (NCC) has been named Canada's top Environmental Charity by MoneySense Magazine.

In its annual Charity 100 rating, MoneySense Magazine has awarded NCC an overall grade of A in terms of financial accountability, transparency and effectiveness.

That's the highest grade in the environment and conservation sector.  Over 83 cents of every dollar raised is spent directly on private land conservation and stewardship projects.

The MoneySense rating is designed to help Canadians get a better idea for how efficiently charities use their money. Using data obtained from Canada Revenue Agency, websites and the charities themselves, MoneySense ranked the 100 largest charities in Canada according to their efficiency, fundraising efforts, reserve fund size, transparency, administration and governance.

The announcement comes at a good time as the Nature Conservancy of Canada’s Program Director in Nova Scotia, Craig Smith, says the group is now trying to acquire new lands for conservation across the province.

“The MoneySense Charity 100 gives donors confidence in our accountability.  When combined with the impact of our work -- the natural areas we conserve and care for and the animals and plants they sustain -- it is inspiring,” said Smith. “This is timely information as the holiday season approaches and Nova Scotians consider the charities they will support.”

Smith says the Nature Conservancy of Canada has several new conservation projects that require funding.

• Development of a new conservation plan for Cape Breton Island that will identify important conservation priorities $10,000.
• The purchase of two new coastal forest properties, 382 acres in the Sandy Bay area at Port Joli Harbour, $20,000.
• The acquisition of two new forested sites for conservation at Docherty’s Creek near Pugwash, totalling 528 acres.
• Stewardship of existing conservation lands across the province, requiring  $55,000.
• Additional lands in the Eastern Shore and Musquodoboit Harbour areas.

The Charity 100 article is available in the December issue of MoneySense, on newsstands now.

The Nature Conservancy of Canada is the nation’s leading land conservation organization, working to protect our most important natural areas and the species they sustain. Since 1962 NCC and its partners have helped to protect more than 2.7 million acres (1.1 million hectares), across the country.  The Nature Conservancy of Canada has worked in Nova Scotia since 1971 helping protect more than 33,000 acres of wetlands, coastal shoreline and forested areas.

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Andrew Holland
National Media Relations Director
Office: 1-877-231-4400 | Mobile: 506-260-0469

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