PEI developer supports nature conservation
A prominent member of Prince Edward Island’s business community is being featured in conservation videos airing across the region.
Well-known developer Tim Banks is appearing in “Nature Stories,” a new media campaign by the Nature Conservancy of Canada (NCC). Banks is the CEO and principal shareholder of APM Group, headquartered in Charlottetown, which has property development and retail projects across Canada.
NCC’s “Nature Stories” highlights through video the personal stories of NCC’s donors and volunteers, their connection to nature and the reasons they support conservation. As Banks explains, he has been involved with NCC for more than 17 years, as both a donor and former board member. In his videotaped message, he recalls the joys of summers spent outdoors with his grandparents in PEI and invites Islanders and Atlantic Canadians to help conserve the region’s special places by supporting NCC.
“It’s a really strong organization,” says Banks in the video. “Every dollar they get — they get every penny out of — and they put it right back into the environment and strengthening our natural places in Canada.”
An abbreviated version of Banks’ video message will air in 30-second public service announcements in Atlantic media over the next several months, as well as on social media platforms. Banks’ full 3-minute video story can be seen on NCC’s Nature Stories webpage (“Watch and Listen to Tim’s Story”) through this link: www.naturestories.ca.
The "Nature Stories" public service announcements are appearing in the media through the generosity of donors who want to raise awareness of the Nature Conservancy of Canada’s important work preserving ecologically significant landscapes and wildlife habitats. Banks donated his time for the Nature Conservancy of Canada’s media campaign.
Other participants in "Nature Stories" include former New Brunswick Premier Frank McKenna. McKenna, who also served as Canada’s ambassador to the United States, contributed to the Nature Conservancy of Canada’s protection of eight salmon pools on a key tributary of the Miramichi River in New Brunswick.
The Nature Conservancy of Canada is the nation's leading land conservation organization, working to protect our most important natural areas and the species they sustain. Since 1962, NCC and its partners have helped protect 2.8 million acres (more than 1.1 million hectares), coast to coast. The Nature Conservancy of Canada has conserved more than 71,000 acres (more than 28,732 hectares) in Atlantic Canada.
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