Great Marram Grass Plug Plant CV event on PEI (Photo by Mike Dembeck)

Great Marram Grass Plug Plant CV event on PEI (Photo by Mike Dembeck)

Welcome News for PEI Nature Lovers

December 3, 2015
Prince Edward Island


MoneySense Magazine honors the Nature Conservancy of Canada; group raising money for new PEI projects

There is good news for supporters of a conservation group that is active in Prince Edward Island.

For the sixth consecutive year, the Nature Conservancy of Canada (NCC) has been named Canada's top Environmental Charity by MoneySense Magazine.

In its annual Charity 100 rating, MoneySense Magazine has awarded NCC an overall grade of A in terms of financial accountability, transparency and effectiveness.

That's the highest grade in the environment and conservation sector.  Over 83 cents of every dollar raised is spent directly on private land conservation and stewardship projects.

The MoneySense rating is designed to help Canadians get a better idea for how efficiently charities use their money. Using data obtained from Canada Revenue Agency, websites and the charities themselves, MoneySense ranked the 100 largest charities in Canada according to their efficiency, fundraising efforts, reserve fund size, transparency, administration and governance.

The announcement comes at a good time as the Nature Conservancy of Canada’s Program Director on Prince Edward Island, Julie Vasseur, says the group is now trying to acquire new lands for conservation in the eastern and western sections of the province.

“The MoneySense Charity 100 gives donors confidence in our accountability.  When combined with the impact of our work -- the natural areas we conserve and care for and the species they sustain -- it is inspiring,” said Vasseur. “This is timely information as the holiday season approaches and Islanders consider the charities they will support.”

Vasseur says the Nature Conservancy of Canada has new agreements with private land owners to acquire the following lands, subject to raising the necessary funds.

• Shore frontage on the Percival River -  176 acres of forest and salt marsh and freshwater wetland.
• Key, old growth forests and sensitive plants at Howe Bay on the eastern coast of Prince Edward Island -  31 acres.

Vasseur adds, the Nature Conservancy of Canada is also looking for funding support as it develops a conservation plan for all of Prince Edward Island.  The plan will closely look into critical issues like sea level rise and climate change and identify rare old forest habitat for conservation.

The Charity 100 article is available in the December issue of MoneySense, on newsstands now.

The Nature Conservancy of Canada is the nation’s leading land conservation organization, working to protect our most important natural areas and the species they sustain. Since 1962 NCC and its partners have helped to protect more than 2.7 million acres (1.1 million hectares), across the country.  The Nature Conservancy of Canada has worked on Prince Edward Island since 1978 helping protect more than 4,900 acres of wetlands, coastal shoreline and forested areas.

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Media Contact:

Andrew Holland
National Media Relations Director
Office: 1-877-231-4400 | Mobile: 506-260-0469

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