TELUS understands it has the power to make a positive impact on communities and the environment. Its natural partnership with the Nature Conservancy of Canada (NCC) on a number of initiatives has furthered important conservation work across Canada.
The partnership between TELUS and NCC began in 2010 with a successful e-bill conversion initiative. For each customer who converted from a paper bill to an e-bill, TELUS donated $2.00 to NCC.
That was soon complemented by other strategic initiatives including a Facebook campaign where voters crowned a Canadian species – the Saw Whet Owl – to be featured as TELUS’ next critter in their ad campaigns. Throughout the partnership, TELUS and NCC have also engaged in employee giving, photo contests, text-to-donate campaigns, and an interactive virtual forest display at the Ontario Science Centre. In November 2012, TELUS celebrated NCC’s 50 years of conservation work as Presenting Sponsor of NCC’s 50th Anniversary Gala.
Most recently, TELUS and NCC collaborated on the Shop Wildly campaign. Through an online shopping spree, nature enthusiasts across Canada spent virtual TELUS dollars on the wildlife conservation project(s) of their choice. Overall, NCC's species raised over $215,000 to support projects across the country.
TELUS’ philosophy is to give where they live. Through this partnership, TELUS is saving priority ecosystems across the country.
During the course of our relationship, TELUS and its employees have donated over $1 million to conservation efforts across Canada. NCC thanks TELUS and its employees and looks forward to continuing a broader partnership with the TELUS team!
If your organization is interested in partnering with NCC, please contact us: