Lands within the Jim Prentice Wildlife Corridor (Photo by Brent Calver)

Lands within the Jim Prentice Wildlife Corridor (Photo by Brent Calver)

Edmonton-based retailer Poppy Barley partners with Nature Conservancy of Canada

June 28, 2019
Edmonton, AB


Jim Prentice Wildlife Corridor project receives support

Alberta-based footwear brand Poppy Barley is donating to the Nature Conservancy of Canada (NCC) in support of a wildlife corridor in the Crowsnest Pass. With one per cent of every sale from June 18 to August 31 going to NCC, Poppy Barley’s Footprint Fund campaign is donating funds toward the Jim Prentice Wildlife Corridor.

Established in 2012 by sisters Justine and Kendall Barber, Poppy Barley is a Canadian footwear and accessories brand. They partner with family-owned factories in Mexico and Brazil to create beautifully and ethically made sustainable products.

Poppy Barley is a certified B Corporation, meeting the highest standards of verified social and environmental performance, transparency and accountability. By donating one per cent of their total sales back into local communities in Canada and Mexico, Poppy Barley directly impacts the communities where their footwear is designed and manufactured.

The Crowsnest Pass corridor will connect Crown forest reserve lands in the north to the Castle Parks network, as well as to Waterton Lakes National Park and Glacier National Park to the south. The pass naturally funnels wildlife, like grizzly bear, cougar and elk, north and south through the Rocky Mountains and across Highway 3. Conserving a wildlife corridor through the Crowsnest Pass will benefit wildlife that travel through the Rocky Mountains in Canada and the United States.

This corridor will create a legacy that honours Prentice’s personal and professional commitment to conservation.

The campaign to complete this corridor was launched by NCC last October.

In addition to donating one per cent of sales to NCC, Poppy Barley will be launching an Instagram social media donation campaign on July 5. For every share that the NCC campaign photo receives — using the #TheFootprintFund hashtag — Poppy Barley will donate an additional one dollar to NCC.

People can support this campaign by shopping in-store in Edmonton (Southgate Centre) and Calgary (Market Mall) and online at


“With our partnership with the NCC, we wanted to give back to Albertans and Canadians to help conserve the amazing wilderness we have in Canada. The Crowsnest Pass is a beautiful part of Alberta’s backyard and being part of this initiative is really exciting.”

-    Justine Barber, Co-founder, Poppy Barley

“The Nature Conservancy of Canada (NCC) is excited to be working with Poppy Barley to raise support and awareness for the Jim Prentice Wildlife Corridor Legacy Project. NCC partners with a variety of companies, who help us to achieve our conservation goals. It is great when we can partner with a company like Poppy Barley that cares deeply about sustainability and has built it into their corporate culture. Thanks to their support, we will reach new audiences and engage them to also support critically important conservation projects in Alberta.”

– Steven Ross, Director of Development for the Nature Conservancy of Canada


The Nature Conservancy of Canada (NCC) is the nation's leading not-for-profit, private land conservation organization, working to protect our natural areas and the species they sustain. Since 1962, NCC and its partners have helped protect 2.8 million acres (more than 1.1 million hectares), coast to coast. In Alberta, NCC has conserved over 234,000 acres (94,700 hectares) of this province’s most ecologically significant land and water. To learn more, visit

Poppy Barley is a Canadian luxury brand that’s rethinking every step of the fashion industry—from design to factory relationships to retail experience. Partnering with family-owned factories in Mexico and Brazil, they ethically craft polished, foundational footwear and chic, functional accessories—selling them at fair prices and donating one per cent of sales back into their communities

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Media Contact:

Carys Richards
Communications Manager
Alberta Region
Mobile: (403) 669.2894

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