Photo by NCC

Photo by NCC

Canadians can double their impact for nature conservation on #GivingTuesday

December 2, 2019
Winnipeg, Manitoba


It may not be a holiday marked on your calendar, but Giving Tuesday, the first Tuesday following American Thanksgiving, is an important day for many charities. There are hundreds of non-profit, charitable organizations across the country that do valuable work in our communities. Giving Tuesday is an opportunity to shed light on those contributions and allow people and businesses to show their support.

In contrast with the Black Friday and Cyber Monday consumption, Giving Tuesday focuses on giving back. This year, people can help protect Canada’s natural legacy while doubling their impact on nature conservation. Thanks to a partnership with Telus, every dollar donated to the Nature Conservancy of Canada (NCC) on Giving Tuesday  — December 3 — will be matched, up to $60,000.

Since 2012, Giving Tuesday has been viewed as the opening day of the giving season and has engaged millions of Canadians in supporting charities and causes they believe in. Last year, Giving Tuesday involved over 6,500 charities and businesses, and raised over $15 million for charities across the country in one day.

NCC is a registered, not-for-profit charitable organization that has worked in Canada since 1962. Manitoba is currently focussing on its endangered grasslands initiative. Manitoba’s grasslands are one of the most at-risk ecosystems in the world. More than 70 per cent of Canada’s prairie grasslands have been lost, and they are continuing to disappear at a steady rate.

NCC is working with donors, agricultural producers and local communities across the province to conserve more native grasslands and the rare and endangered species that rely on them. Species such as the Dakota skipper butterfly and ferruginous hawk live only in grassland ecosystems; once those habitats are gone, the species are gone too. Habitat conservation is one of the most important things we can do for our prairies and for future generations.

“With the help of companies and individual donors, the Nature Conservancy of Canada hopes to conserve these important habitats, which are crucial for wildlife. On Giving Tuesday, people can double their impact in protecting special and unique areas that will benefit all of Manitoba and its future generations,” said Kevin Teneycke, regional vice-president, NCC.

“There is an urgent need to protect more habitat and accelerate the pace of conservation in Canada,” said Dan Kraus, senior conservation biologist, Nature Conservancy of Canada. “We have an opportunity to stop the loss of wildlife and their habitats in Canada, but in some regions we need to act quickly. We all benefit from nature conservation. In addition to protecting important places to conserve our biodiversity, our work at NCC is also maintaining ecological services — like clean air and water — for people. There is also a growing body of research that shows that exposure to nature improves our physical and mental health.”

For the 10th consecutive year, NCC is proud to have earned high marks among the Top 100 charities in Canada. These results are from independent reviews and were conducted by Macleans (and formerly MoneySense magazine) in conjunction with Charity Intelligence Canada. Their evaluations of over 700 charities in Canada look at financial audited statements, use of donor dollars along with transparency. This grading system provides valuable guidance to Canadians as they consider where best to invest their philanthropic gifts. For further information, visit

Donations in support of the Nature Conservancy of Canada can be made at or by calling 1-866-683-6934.

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The Nature Conservancy of Canada (NCC) is the nation’s leading not-for-profit, private land conservation organization, working to protect our most important natural areas and the species they sustain. Since 1962, NCC and its partners have helped to protect 14 million hectares (35 million acres), coast to coast to coast. In Manitoba, we have conserved and protected over 71,161 hectares (175,843 acres) across nine natural areas critical to the province’s biodiversity.

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Media Contact:

Christine Chilton
Office and Communications Manager
(204) 942-7416

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