Hiking at Freshwater Bay, NL (Photo by Dennis Minty)

Hiking at Freshwater Bay, NL (Photo by Dennis Minty)

For pandemic-weary Canadians, nature is a relief

February 1, 2021
Newfoundland and Labrador


Nine out of 10 Canadians say they value nature now more than ever before

Canadians have turned to nature in significant numbers to help them cope with the impacts of COVID-19.

A new Ipsos poll conducted for the Nature Conservancy of Canada (NCC) reveals that 94 per cent of people credit time spent in nature with helping them to relieve the stress and anxiety of the pandemic’s second wave. The trend is especially prevalent among women and young families. More than 85 per cent of people surveyed say access to nature has been important to maintaining their mental health. Three in four Canadians say time spent outdoors is more important to them now than ever before.

From backyard birds and urban foxes to increased use of trails and parks, anecdotally, Canadians report a greater awareness of nature in their lives since the pandemic began. The survey is one of the first to try to measure that impact. The findings reinforce the inextricable connection between nature and health. Clean air, clean water and healthy foods all come from nature. At a time when health is a top priority for Canadians, nine in 10 surveyed say we need to invest more to restore and care for the natural areas that sustain us all. By taking care of nature, we take care of each other.

The survey coincides with the conclusion of the Nature Conservancy of Canada’s Landmark Campaign — the boldest fundraising drive for nature ever in Canada. The Landmark Campaign mobilized thousands of people who took nature conservation into their own hands and gave to save the lands and waters that sustain us all. With more than $750 million raised, an additional 115,000 square kilometres have been conserved — an area one and a half times the size of New Brunswick. The campaign protected habitat for 130 species at risk, seven of which are found nowhere else in the world!

Gifts to the campaign came from every corner of the country, along with contributions from corporations and governments of every political stripe. In fact, 94 per cent of Canadians live within 100 kilometres of a Landmark Campaign project. But donations were also received from people in 40 different countries worldwide, underscoring the global significance of conserving Canada’s lands, waters, plants and animals.

The Landmark Campaign strengthened Canada’s collective commitment to nature. But with all major habitat types still in decline, combined with the impacts of a global pandemic and climate change, the Nature Conservancy of Canada is committed to building upon that momentum. When conservation becomes a way of life, it benefits us all.


“Our conservation mission has never been timelier. Nature is a lifeline for so many people as we cope with the fallout of a global pandemic. The Landmark Campaign has delivered conservation results just when Canadians need it the most! I want to thank our donors and our volunteers. Your unprecedented response has made a difference in the lives of so many. Together. we are committed to doing more to make sure that the nature that means so much to us today will be there for generations to come.” - Catherine Grenier, president and chief executive officer, Nature Conservancy of Canada

"From the water to the land, our natural world needs help now more than ever. The Alec G. Henley Group has been investing in the province of Newfoundland and Labrador for more than 75 years. We have deep roots here. It is our responsibility to stand alongside other multi-generational family enterprises for the betterment of our community for generations to come.” – Brian A. Henley, President of the Alec G. Henley Group, NCC donor and supporter in NL


  • NCC protected 685 hectares (1,692 acres) in Newfoundland and Labrador during the Landmark Campaign. Projects included new nature reserves at Freshwater Bay and Salmonier River on the Avalon Peninsula. It also expanded a key conservation area at the Grand Codroy River Valley.
  • A total of 348 people volunteered at 27 NCC conservation events, planting trees, restoring and cleaning shorelines, and conducting bird counts and species surveys.
  • Working with conservation partners, NCC staff collected information on Newfoundland’s wetlands during a three-year research project. This work has contributed to a Newfoundland-wide wetland inventory, which helps improve conservation planning and the quality of information about these areas. nlwetlands.ca
  • The Landmark Campaign is global leadership in action. Its conservation impact contributes to Canada’s commitment to conserving 25 per cent of our lands and waters by 2025.
  • Nature cleans the water we drink: The Landmark Campaign has protected more than 4,600 hectares (11,367 acres) of fresh water and 15,500 hectares (38,301 acres) of wetlands. When combined, this is equivalent to an area twice the size of the City of Vancouver.
  • Nature cleans the air we breathe: 300,000 hectares (741,316 acres) of forest protected under the Landmark Campaign cleans the air we breathe.
  • Nature provides spaces for recreation and contributes to our well-being: 540 projects have been conserved under the Landmark Campaign. These areas are accessible to local communities for recreation.
  • 90 per cent of donors to the Landmark Campaign have given less than $1,000.
  • NCC acknowledges that Indigenous People have protected and cared for the natural areas, plants and wildlife of their traditional territories for millennia. NCC is striving to better its engagement with Indigenous People and communities. We are pleased to be a collaborative and supportive partner in various parts of the country and to contribute to Indigenous-led conservation and stewardship. Learn more here.


The Nature Conservancy of Canada (NCC) is the nation's leading not-for-profit, private land conservation organization, working to protect our most important natural areas and the species they sustain. Since 1962, NCC and its partners have helped to conserve 14 million hectares (35 million acres), coast to coast to coast.

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Andrew Holland
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