Canada's leading luxury fine jewelry brand since 1879 has partnered with the Nature Conservancy of Canada (NCC) to support wild bee habitat conservation.
Bijoux Birks will be launching a new edition of the Birks Bee Chic For a Cause Charity Bracelet. The buzzworthy Birks Bee Chic For a Cause Charity Bracelet features a luminous yellow-gold charm in the shape of a honeycomb, bringing awaremess to at-risk bee colonies and their importance to the health of Canada's iconic landscapes.
Bijoux Birks is inspired by the beauty of Canadian nature, and their eternal love for luxury jewelry is deeply rooted in their commitment to the environment, sustainability and social responsibility. This partnership is Bijoux Birks' newest initiative to support the preservation and protection of Canadian bees.
Canada has an amazing diversity of wild bees. Over 780 different native wild bee species have been documented here, but many are at risk. Habitat loss, climate change and environmental pollutants are decreasing thier numbers and diversity.
Bijous Birks is donating 100 percent of the proceeds from the Birks Bee Chic For a Cause Charity Bracelet to NCC (along with a portion of the net proceeds from the entire Birks Bee Chic Collection from August 10 to August 24). These proceeds will help protect habitat that is critical to helping protect Canada's wild bee populations.