Green Mountains, QC

Green Mountains, QC

Strategic plan (2022-2030)

Shaw Wilderness Park, NS (Photo by Adam Cornick)

Shaw Wilderness Park, NS (Photo by Adam Cornick)

We know there has never been a more important time for nature, nor a greater need for the mission of the Nature Conservancy of Canada (NCC). Beyond the pandemic, there are two global crises — dramatic biodiversity loss and climate change. These two powerful forces will mark the decade through 2030.

Nature conservation is an integral response to both. Canada has adopted ambitious targets to contribute to global efforts. NCC recognizes that we have an important role to play, for the sake of our communities, our country and our planet.

Our strategic plan takes an eight-year view of our future to steer a course to the end of the decade. The plan is aligned with major global initiatives to protect the planet in the face of rapid biodiversity loss and climate change. In 2030, ambitious national and international conservation targets come due. Canada, as a member of the High Ambition Coalition for People and Nature, has committed to conserving and protecting 30 per cent of its lands and waters by 2030 (30 X 30). The United Nations has launched the Decade on Ecosystem Restoration. As both conclude, it will be time to take stock.

NCC's strategic plan supports these targets, inspiring us to re-imagine our work through the bold, game-changing efforts needed to double our impact.

Our Purpose

With nature, we build a thriving world.

Our Ambition

The Nature Conservancy of Canada will mobilize Canadians to accelerate conservation,
doubling our impact by 2030.

We will deliver $1.5 billion of new conservation outcomes.

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We will double our impact.

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We will unlock solutions to support Canada’s 30x30 targets.

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We will support Reconciliation in allyship with Indigenous-led conservation.

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We will grow a community of 1 million supporters.

Our Values

We are a community of passionate conservation champions with
a set of shared values that drive us towards our goals.

Big thinking
We are energized by bold ideas and celebrate innovation.

We embrace partnership to multiply our impact.

We act with intention to deliver results.

We encourage initiative and facilitate opportunity.

Old Man on His Back, Sask. (Photo by Jason Bantle)
Old Man on His Back Prairie Heritage and Conservation Area, SK (Photo by Jason Bantle)

Parc sauvage Shaw, Halifax, N.-É. (Photo by Adam Cornick)
Shaw Wilderness Park, NS
(Photo by Adam Cornick)

Grizzly, BC (Photo by Alamy Stock Photo)
Grizzly bears, BC (Photo by Nature Picture Library / Alamy Stock Photo)

Who We Are

The impact of the Nature Conservancy of Canada’s work benefits plants, animals, people and communities. Conservation at the local level has global significance.

Our Strategic Advantages

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We are Canada’s unifying force for nature.

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We deliver permanent and sizeable conservation by Canadians.

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We are a vital contributor to Canada’s conservation targets.

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We are a universally valued and trusted partner.

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We are optimistic and non-activist.

National reach

Organizational health and durability

Significant land portfolio

Our Tool Kit

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Creative deal-making

Depth of relationships

Science- and evidence-based decision making


After six decades of conservation practice we have the skills and assets to support our work.


Supporter Spotlight

Small Acts of Conservation - Take the challenge and enter to WIN