Puffins (Photo by Bill Caulfeild-Browne)

Puffins (Photo by Bill Caulfeild-Browne)

Keep The Rock Rugged

Hikers at Freshwater Bay, NL (Photo by NCC)

Hikers at Freshwater Bay, NL (Photo by NCC)

Even though it seems like the wilderness in Newfoundland and Labrador is just steps from your door, no matter where you are in the province, it is broken up. The ability to find untouched and intact wilderness is getting smaller. As a result, the effectiveness of nature to preserve biodiversity and fight climate change is greatly reduced.

Now, more than ever, nature needs people.

Newfoundland and Labrador has the third-smallest percentage of protected land of any province. As the only land trust in this province, the Nature Conservancy of Canada (NCC) has helped protect over 5,600 hectares here.

But we need your help.

NCC’s Keep The Rock Rugged Campaign is an ambitious campaign to raise $3 million to advance conservation in the province. Over $1 million has already been committed! Together with your support, we will unlock dollar-for-dollar matching, leveraging up to $1 million from the Government of Canada and ensure the campaign’s success.

Your donation will:

  • connect the puzzle pieces to expand two keystone nature reserves at Salmonier Nature Reserve and Grand Codroy Estuary Nature Reserve;
  • double the number of youth internships in the province each year;
  • engage the community in five events per year;
  • invest in new technology that allows for better care of all 11 nature reserves across the province; and
  • support new and additional protected areas on Crown land across the province. This is critical as 88 per cent of the 40.5 million hectares (100 million acres) in the province is Crown land.

Nature keeps us grounded, connected and healthy — both mentally and physically. But more than that, the province’s boreal forests, wetlands and coastal areas help protect our communities against the effects of climate change, absorb carbon dioxide, provide buffers for flooding and purify our water.

Donate today to support conservation in Newfoundland and Labrador and double your gift! Your contribution will help unlock funds from the Government of Canada.

Donate now

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